A Few Facebook Marketing Misconceptions And How Marketers And Business Owners Can Get Over Them. Have You Been Steering Clear Of Facebook Advertising And Marketing?

There is numerous misperceptions and frustrations floating around when it comes to Facebook marketing.

Why Choose marketing on Facebook?

To begin with, Facebook, like other social media, is a fantastic strategy to become more visible and successful by creating a face for your self online.

Facebook is now the number one social network globally with over 500 million aggressive members, long ago surpassing former social networking giant MySpace and it keeps on growing at 1 million new users a week.

Myth #1: Facebook demands plenty of time.

This is perhaps the most recurrent opinion that I hear. It's reasonable to say that it can be a major time-sink if you let it but recognize that it doesn't need to be. You will have to be a little bit ruthless with your self, especially if you're utilizing Facebook for both business and interacting with friends and loved ones.

People are definitely not kidding when they point out that social media can end up being addictive. But if you're keeping away from Facebook as a consequence of fears about it taking a lot of time, you are certainly missing out on important networking prospects and relationships.

If you think about comparing it to conventional business networking and the travel and time commitment that is involved, you will begin to find out that networking on Facebook is amazing because it can be done at your convenience. That is not to bring up that it has totally replaced local or "in person" networking, but it can undoubtedly supplement it.

Myth #2: Facebook is just for Young People

For folks who are still skeptical, a common objection is that nearly all of Facebook's account holders are of a younger demographic and as a result there are not any benefits to utilizing it to get exposure for their business. However, you may be surprised to discover that based upon January 2010 figures, the 35 demographic already corresponds to more than 30% of the entire user base, and the 55 account owners grew an incredible 922.7% in 2009 alone.

Additionally, compare the cheap to zero cost of employing Facebook "essentially just your Internet connection" to other marketing strategies such as the Yellow Pages, the newspaper, TV and radio, and you've got a pretty strong case for why you must build a visibility on Facebook.

Besides the demographics, there are some other misguided beliefs in particular I want to address so you can start noticing the outcomes and opportunities that a lot of other business entity owners already enjoy.

Myth #3: 'Facebook alone will gather your clients and customers.'

This would be fantastic if it was true, of course. Do folks entice customers and clients as a result of being on Facebook? Definitely. But sharing a profile and expecting the money to roll in is not going to happen.

Facebook is perfect for building reputation and expertise, revealing your brand and understanding what people want and need so as you can create and package those products or services and give it to them.

Honestly, there is no faster approach to establish reputation and brand recognition and quickly interact with the hundreds of thousands of customers who are looking for what you have to offer.

But your actual goal must not be to use Facebook (or any social network) as a direct sales channel. Before you even begin on Facebook, you have got to have a web site or blog to drive people to first. You have got to be able to continue to strengthen those relationships outside Facebook. And the excellent way to do that is to have a way to get consumers on your email list.

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